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  • Welcome to the Department of International Management

  • Freitag, 01. April 2011

    Paper on humor in advertising across cultures

    The paper “The Effectiveness of Humor in Cross-cultural Advertising" by Uta Schwarz,  Stefan Hoffmann, and Katja Gelbrich was accepted for presentation at the 73th Annual Conference of the  German Academic...[mehr]




    Dienstag, 08. März 2011

    Article accepted by top-tier journal

    Katja Gelbrich’s article “I Have Paid Less Than You. The Emotional Consequences of Advantaged Price Inequality” was accepted for publication by the Journal of Retailing. The Journal of Retailing is ranked “A” in JOURQUAL2.[mehr]




    Dienstag, 08. März 2011

    New professor starting this summer term

    Starting this summer term, Katja Gelbrich will be the new professor of International Management at Ingolstadt School of Management. She and her team are looking forward to teaching and doing research at WFI.[mehr]




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