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20.03.18

Paper accepted for presentation at La Londe Conference 2018

The paper entitled "Automated Social Presence in a Digital Service: How a Digital Companion Influences Costumers Satisfaction" will be presented at the La Londe Conference (International Research Conference in Service Management) in Marseille, France by Prof. Dr. Katja Gelbrich. The paper was jointly written by Prof. Dr. Katja Gelbrich and Julia Hagel.