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Aktuelle Veröffentlichungen von Prof. Dr. Joachim Büschken (seit 2005)

Beiträge in Zeitschriften

  • Büschken, J.; Allenby, G. (2016): Sentence-Based Text Analysis for Customer Reviews, Marketing Science, forthcoming
  • Büschken, J.; Otter, T.; Allenby, G. (2013): The Dimensionality of Customer Satisfaction Survey Responses and Implications for Driver Analysis, Marketing Science, Vol. 32 (4), pp. 533–553.
  • Ma, S.; Büschken, J. (2011): Counting your customers from an “always a share” perspective, Marketing Letters, Vol. 22 (3), pp. 243-257. 
  • Büschken, J. (2009): When Does Data Envelopment Analysis Outperform a Naïve Efficiency Measurement Model?, European Journal of Operational Research, Vol. 192 (2), pp. 647-657.
  • Büschken, J. (2007): Determinants of Brand Advertising Efficiency - Evidence from the German Car Market, Journal of Advertising, Vol. 36 (3), pp. 51-73.

Arbeitspapiere

  • Büschken, J. Allenby, G. M. (2013): Latent Topic Modeling of Consumer Reviews: Linking Text Evaluations to Customer Satisfaction and Brands, SSRN: http://ssrn.com/abstract=2324137
  • Büschken, J.; Ma, S. (2012): When are Your Customers Active and is Their Buying Regular or Random? A Erlang Mixture State-Switching Model for Customer Scoring, SSRN: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2006410
  • Hardt, N.; Büschken, J. (2010): Estimating Structural Equation Models with Ordinal Data and Scale Use Heterogeneity, SSRN: http://ssrn.com/abstract=1705385
  • Büschken, J.; Otter, T.; Allenby, G. (2010): Do We Halo or Form? A Bayesian Mixture Model for Customer Satisfaction Data, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1620863 ; im Review bei: Marketing Science, Status: revise and resubmit
  • Büschken, J.; Jungbluth, M. (2009): Customer Scoring and Competition - The Case of Retail Format Competition, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1342278
  • Büschken, J.; Allenby G. (2009): Bayesian Estimation of Structural Equation Models with R - A User Manual, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1433709
  • Büschken, J.; T. Huth (2009): Stage-Specific Effects of Organizational Structure and Boundary-Spanning on the Performance of New Product Development Teams, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1394229
  • Büschken, J. (2007): Does Improving Customer Satisfaction Really Increase the Market Value of Equity? Revisiting the ACSI Customer Satisfaction Data, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1394320
  • Büschken, J. (2007): Conversion of Shoppers in Brick-and-Mortar Retailing - An Analysis of Observational Data, http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1394241

Bücher

  • Büschken, J. (2005): Higher Profits through Customer Lock-In, Thomson South Western Educational Publishing.
  • Büschken, J.; Backhaus, K.; Voeth, M. (2005): International Marketing, Palgrave Macmillan, New York.

Publikationsverzeichnis Prof. Dr. Joachim Büschken (Stand: September 2013)