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Consumer behavior today and tomorrow

Montag, 21. November 2016 - 14:15 - 15:45, Raum 301 NB

We are looking forward to our guest lecture from Batten&Company on Monday, November 21st. Simon Dornauer and Tobias Göbbel will talk about “Consumer behavior today and tomorrow” and how consumer knowledge can be converted into manageable marketing actions. Additionally they will work on a case study with the students about “Usage of consumer behavior insights derived from transactional and behavioral data for successful direct marketing.”

We invite students of all different fields of study and semesters to the guest lecture. The presentation will take place from 14:15 h to 15:45 h in room 301 NB.

For more information on Batten&Company click here.