Sie befinden sich hier: KU.de  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Supply Chain Management & Operations  Research  Retail and Consumer Goods  Listing, Facing and Pricing in Consumer Goods Industries

Listing, Facing and Pricing in Consumer Goods Industries

Managing limited shelf space is a core decision in retail as the increase of product variety is in conflict with limited shelf space and operational costs. We develop optimization models, which support to define the right products to offer ("listing"), the right space to allocate ("facing") and the right price to set for each product ("pricing") in consumer goods industries. Consumer decisions are integrated part of our models.


We study retail management problems in which category profit is a composite function of product prices, allocated shelf space, consumer-driven demand substitution, and replenishment constraints under limited shelf space. We develop practical solutions for retail category specific problem sizes.

Supply and Demand Management in Shelf Space Optimization Models
Supply and Demand Management in Shelf Space Optimization Models

Publications

Retail Shelf Space Management Model with Integrated Inventory Elastic Demand and Consumer-driven Substitution Effects
(Presentation at EURO conference 2009 in Bonn)

Contact

Name: Dipl.-Kfm. Prof. Dr. Alexander Hübner
Anschrift: Katholische Universität Eichstätt-Ingolstadt
Department of Business Administration

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