Bachelor Course

Business Essentials: (Discover) The World of Business Administration

Fundamentals of Marketing Management
Fundamentals of Marketing Management

Discover the world of business administration with an innovative start to your studies. In the new “Business Essentials” onboarding module, you will learn what business means in the 21st century in your very first semester. Under the motto “(Discover) The World of Business Administration,” we will show you how exciting the world of business is in an interdisciplinary lecture series, practical presentations, excursions to top companies, and a realistic management simulation.

Course language: German, some parts might be in English

Responsible for the course: Prof. Dr. Jens Hogreve, Prof. Dr. Ruhnau and other WFI chairs as part of the lecture series

Responsible for the module: Reinald Koch

This course is only offered in the winter semester.