Course offerings
Winter Term
Bachelor
Currently we do not offer any courses in the Bachelor program during Winter Term.
Master
- Analytical Customer Management (engl.)
- Customer Base Analysis - Applied probability models in marketing (dt.)*
- Marketing Seminar (dt.)*
- Topic Models for Discrete data (dt.)
Doctoral Study
- Topic Models for Discrete Data
Summer Term
Bachlor
- Principles of Marketingmanagement (German)
- Consumer Behavior and Marekt Research (German) (not offered in Summer Term 2022)
- Research Project (German)*
- Marketing Analytics with R (not offered in Summer Term 2022)
- Pricing and Product Management
Master
- Seminar Marketing & Social Innovation (German)*
- Seminar in Marketing (German)
Subject to change and errors. Courses market with an asterisk (*) are not offered on a regular basis.
ILIAS
Basically, we manage all courses on the learning platform ILIAS.
You can find our Chair on ILIAS under: http://elearn.ku-eichstaett.de/goto.php?target=cat_34050
There you can find the documents for the individual courses.