Sie befinden sich hier: KU.de  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Department of International Management

20.12.11

Best Paper in Track Award for Paper on Absurdity


The joint paper of Katja Gelbrich, Daniel Gäthke & Stanford A. Westjohn (University of Toledo) about "The effects of absurd ads on memory and persuasion across cultures" has received a Best Paper in Track Award in the category "International Marketing" from the ANZMAC 2011 comittee. The paper will be presented by Daniel Gäthke at ANZMAC 2011 conference in Perth, on November 28th, 2011.