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DFG Research Project

The German Research Foundation (DFG) funds a joint research project of Prof. Dr. K. Gelbrich (KU Ingolstadt-Eichstätt) and Prof. Dr. N. Koschate-Fischer (FAU Erlangen-Nürnberg) on consumer’s perception of numerical quantities (e.g. prices, discounts and measured values) and cognitive biases. The DFG provides funds for a period of 24 months. Other project partner is Prof. Dr. H. Roschk (University Klagenfurt in Austria).     

If you are interested, please contact Julia Galeczka for more information.