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06.02.20

Paper on augmented reality accepted for publication


The paper “The Impact of Augmented Reality on Overall Service Satisfaction in Elaborate Servicescapes” written by Jana Gäthke has been accepted for publication at the Journal of Service Management.

The paper presents the results of a research project that the Department of International Management jointly conducted with HINTE Messe- und Ausstellungs-GmbH, VanillaWorks UG, and AUMA Ausstellungs- und Messe-Ausschuss der Deutschen Wirtschaft e.V..