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13.01.20

Paper on service termination published in the Journal of European Marketing


The paper “Customers' Reactions to Different Organizational Tactics in a Service Termination Context” was published in the January issue of the Journal of European Marketing (Vol. 54, No. 1, pp. 26-48). The paper has been written by Katja Gelbrich and her co-authors Amin Nazifi from the University of Strathclyde (UK) and Dahlia El-Manstrly from the University of Edinburgh (UK).