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01.08.11

Paper on the Effectiveness of Absurdity in Advertising Across Cultures accepted for publication


The joint paper of Katja Gelbrich, Daniel Gäthke & Stanford A. Westjohn (University of Toledo) on the Effectiveness of Absurdity in Advertising Across Cultures has undergone double-blind review and was accepted for publication in one of the forthcoming issues of Journal of Promotion Management.