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12.09.11

Papers accepted for presentation at ANZMAC 2011 conference in Perth


The chair will present three papers at ANZMAC 2011:

The first paper is titled "The More Compensation the Better? The Nonlinear Relationship Between Compensation Level and Post-Complaint Satisfaction" and was written by Katja Gelbrich, Jana Müller, Yany Grégoire (HEC Montréal, Canada), and Holger Roschk.

The second paper deals with "The effects of absurd ads on memory and persuasion across cultures" and was written by Katja Gelbrich, Daniel Gäthke, and Stanley A. Westjohn (University of Toledo, USA).

The third paper was written by Holger Roschk and is titled "Motion Pictures: Integrating Word-Of-Mouth into the Network of Success Determinants".

The ANZMAC 2011 conference will take on the theme of "Marketing in the Age of Consumerism: Jekyll or Hyde?" and will be held from 28-30 November 2011 at the Perth Convention and Exhibition Centre, Western Australia.