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Global Marketing Management

Summer term 2018

Lecture:

Wednesday
08.15 - 10.00 a.m. @ 301 NB

Tutorial:

Thursday
Group I: 10.15 - 12.00 a.m. @ 301 NB

Group II: 12.15 - 02.00 p.m. @ 201 NB

Course details

Degree: Bachelor

Semester: summer term

Type of course: lecture and tutorial

Credits: 5 cp

Language: English

Lecturer:

Prof. Katja Gelbrich
Sita Birner; M.Sc.

 

 

Course content

In the course of this lecture, students get in touch with marketing problems that arise due to the internationalization and globalization of markets. The participants learn how companies create international marketing strategies and how they may adapt products, prices, distribution channels, and communication to idiosyncratic target markets across the world.

 

Course materials

Downloadable via ILIAS eLearning platform