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International Business

Winter term 2018/19

Lecture :

Tuesday 04:15 - 05:45 pm; room 301 NB

Wednesday 08:15 - 09:45 am; room 301 NB


Thursday 08:15 - 09:45 am; room 301 NB

Friday 08:15 - 09:45 am; room 201 NB



Course details

Degree: Bachelor

Semester: winter term

Type of course: lecture and tutorial

Credits: 5 cp

Language: English

Professor Katja Gelbrich, PhD

Sarah Voigt, M.Sc.

Announcement: via KU.Campus

Course content

In the course of the lecture, students learn how firms successfully operate in international markets. For this purpose, they first learn about the globalization of markets and the reasons why firms internationalize. Then, participants are enabled to assess the environment of international business operations, that is, the economic, financial, legal, political, and cultural environment in foreign markets.


Course materials

Downloadable via ILIAS eLearning platform