Sie befinden sich hier:  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Department of International Management  Teaching  Bachelor Courses  Unternehmensführung

Unternehmensführung (Business Administration)

Winter term 2018/19


Wednesday 04:00 - 06:00 pm



Monday 04:00 - 06:00 pm


Course details

Degree: Bachelor

Semester: winter term

Type of course: lecture and tutorial

Credits: 5 cp

Language: German

Professor Katja Gelbrich, PhD
Professor Max Ringlstetter, PhD

Julia Hagel, M.Sc.

Announcement: via KU.Campus


Course content


"In the course of this lecture, students get first insights into the internationalization process of companies. They attain basic knowledge with respect to the reasons for internationalization, planning of the internationalization strategy, the role of national culture as well as corporate culture in the internationalization process, the international organization structure and the recruitment of international employees."


Course materials

Downloadable via ILIAS eLearning platform