Sie befinden sich hier: KU.de  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Department of International Management  Teaching  Major Management & Marketing (Bachelor)

Major Management and Marketing (Bachelor)

Starting with the 4th semester, Bachelor students have to specialize in different majors. Prof. Gelbrich coordinates the new major "Management & Marketing" (starting summer term 2018).

Coordinator: Prof. Dr. Katja Gelbrich

Concept and Objective:

The major "Management & Marketing" is designed to provide advanced knowledge in different management aspects. It addresses students who are interested in strategic, market-oriented and international management.

The courses deal with the major challenges of companies how to plan, realize and control customer and service oriented operations.

Courses:

 Course

 Lecturer/Chair

 Semester

 Language

 

 

 

 

 Mandatory module:

 

 

 

 

 

 

 

 Introduction to Strategic Management

 Ringlstetter

 Summer

 English/German*

 

 

 

 

 Fundamentals of Service Marketing

 Hogreve

 Summer

 English

 

 

 

 

 Global Marketing Management  Gelbrich  Summer English
 
 Pricing and Product Management  Büschken  Winter English
 

 Mandatory optional module:

 

 Automotive Issues in Business Science

 Morisse/Manncau

 Summer

 English

 

 

 

 

 Benchmarking & Positioning in Strategic Management

 Ringlstetter

 Summer

 English

 

 

 

 

 Brand Management  Matta  Summer

 English

 

 

 

 

 Consulting Case

 Ringlstetter/Vizjak

 Summer/Winter

 German

 

 

 

 

 Ethical Aspects of International Business

 Habisch

 Winter

 English

 

 Entrepreneurial Finance & Strategy

 Weber  Summer  German/English
 

 

 Entrepreneurship  Pechlaner  Summer  German

 

 Innovation durch Digitalisierung  Alt/Schneider  Summer  German

 

 International Business  Gelbrich  Winter  English
 

 Logistik: Bestands- und Transportmanagement

 Kuhn  Winter  German

 

 Marketing Analytics

 Büschken  Summer  German
 
 Marktforschung  Büschken  Summer  German
 
 Service Performance Management  Hogreve  Winter  English
 
 Tourismusmanagement  Pechlaner  Winter  German

Note: Each course corresponds to 5 ECTS credits.

*This course will be offered in German the last time in winter term 2018/19.