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Fakultäten Wirtschaftswissenschaftliche Fakultät Ingolstadt Department of International Management Teaching Major Management & Marketing (Bachelor)
Major Management and Marketing (Bachelor)
Starting with the 4th semester, Bachelor students have to specialize in different majors. Prof. Gelbrich coordinates the new major "Management & Marketing" (starting summer term 2018).
Coordinator: Prof. Dr. Katja Gelbrich
Concept and Objective:
The major "Management & Marketing" is designed to provide advanced knowledge in different management aspects. It addresses students who are interested in strategic, market-oriented and international management.
The courses deal with the major challenges of companies how to plan, realize and control customer and service oriented operations.
Courses:
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Mandatory module: |
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Introduction to Strategic Management | Ringlstetter | Summer | English/German* |
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Fundamentals of Service Marketing | Hogreve | Summer | English |
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| Global Marketing Management | Gelbrich | Summer | English |
| Pricing and Product Management | Büschken | Winter | English |
Mandatory optional module: | |||
Automotive Issues in Business Science | Morisse/Manncau | Summer | English |
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Benchmarking & Positioning in Strategic Management | Ringlstetter | Summer | English |
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| Brand Management | Matta | Summer | English |
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Consulting Case | Ringlstetter/Vizjak | Summer/Winter | German |
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Ethical Aspects of International Business | Habisch | Winter | English |
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Entrepreneurial Finance & Strategy | Weber | Summer | German/English |
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| Entrepreneurship | Pechlaner | Summer | German |
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| Innovation durch Digitalisierung | Alt/Schneider | Summer | German |
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| International Business | Gelbrich | Winter | English |
Logistik: Bestands- und Transportmanagement | Kuhn | Winter | German |
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Marketing Analytics | Büschken | Summer | German |
| Marktforschung | Büschken | Summer | German |
| Service Performance Management | Hogreve | Winter | English |
| Tourismusmanagement | Pechlaner | Winter | German |
Note: Each course corresponds to 5 ECTS credits.
*This course will be offered in German the last time in winter term 2018/19.
