Sie befinden sich hier: KU.de  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Department of International Management  Teaching  Major Management & Marketing (Bachelor)

Major Management and Marketing (Bachelor)

Starting with the 4th semester, Bachelor students have to specialize in different majors. Prof. Gelbrich coordinates the new major "Management & Marketing" (starting summer term 2018).

Coordinator: Prof. Dr. Katja Gelbrich

Concept and Objective:

The major "Management & Marketing" is designed to provide advanced knowledge in different management aspects. It addresses students who are interested in strategic, market-oriented and international management.

The courses deal with the major challenges of companies how to plan, realize and control customer and service oriented operations.

Courses:

 Course

 Lecturer/Chair

 Semester

 Language

 

 

 

 

 Mandatory module:

 

 

 

 

 

 

 

Introduction to Strategic Management

 Ringlstetter

 Summer

 English

 

 

 

 

Fundamentals of Service Marketing

 Hogreve

 Summer

 English

 

 

 

 

Global Marketing Management  Gelbrich  Summer  English
 
Pricing and Product Management  Büschken  Winter  English
 

 Mandatory optional module:

 

Automotive Issues in Business Science

 Morisse/Manncau

 Summer

 English

 

 

 

 

Benchmarking & Positioning in  Strategic Management

 Ringlstetter

 Summer

 English

 

 

 

 

Brand Management  Matta  Winter

 English

 

 

 

 

Changemaker - Gesellschaftliche Innovation gestalten Habisch  Winter  German/English

 

Consulting Case

 Ringlstetter/Vizjak

 Summer/Winter

 German

 

 

 

 

Ethical Aspects of International Business

 Habisch

 Winter

 English

 

Entrepreneurial Finance & Strategy

 Weber  Summer  German/English
 

 

Entrepreneurship  Pechlaner  Summer  German

 

Innovation durch Digitalisierung

 Alt/Schneider

 Summer

 German

 

Innovation through Design for Experience

 Rogova Summer  English

 

International Business

 Gelbrich

 Winter

 English

 

Konsumentenverhalten und Marktforschung

 Büschken

Summer

 German

 

 

 

 

Logistik: Bestands- und Transportmanagement

 Kuhn  Winter  German

 

Marketing Analysis with R

 Büschken  Summer  German

 

Service Performance Management

 Hogreve  Winter  English

 

Tourismusmanagement

 Pechlaner  Winter  German

Note: Each course corresponds to 5 ECTS credits.