Sie befinden sich hier:  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Department of International Management  Teaching  Major Management & Marketing (Bachelor)

Major Management and Marketing (Bachelor)

Starting with the 4th semester, Bachelor students have to specialize in different majors. Prof. Gelbrich coordinates the new major "Management & Marketing" (starting summer term 2018).

Coordinator: Prof. Dr. Katja Gelbrich

Concept and Objective:

The major "Management & Marketing" is designed to provide advanced knowledge in different management aspects. It addresses students who are interested in strategic, market-oriented and international management.

The courses deal with the major challenges of companies how to plan, realize and control customer and service oriented operations.










 Mandatory module:








 Introduction to Strategic Management








 Fundamentals of Service Marketing








 Global Marketing Management  Gelbrich  Summer English
 Pricing and Product Management  Büschken  Winter English

 Mandatory optional module:


 Automotive Issues in Business Science








 Benchmarking & Positioning in Strategic Management








 Brand Management  Matta  Summer






 Consulting Case








 Ethical Aspects of International Business





 Entrepreneurial Finance & Strategy

 Weber  Summer  German/English


 Entrepreneurship  Pechlaner  Summer  German


 Innovation durch Digitalisierung  Alt/Schneider  Summer  German


 International Business  Gelbrich  Winter  English

 Logistik: Bestands- und Transportmanagement

 Kuhn  Winter  German


 Marketing Analytics

 Büschken  Summer  German
 Marktforschung  Büschken  Summer  German
 Service Performance Management  Hogreve  Winter  English
 Tourismusmanagement  Pechlaner  Winter  German

Note: Each course corresponds to 5 ECTS credits.

*This course will be offered in German the last time in winter term 2018/19.