Sie befinden sich hier: KU.de  Fakultäten  Wirtschaftswissenschaftliche Fakultät Ingolstadt  Department of International Management  

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    Katja Gelbrich’s textbook Interkulturelles Marketing (co-authored by Stefan Müller) has just been published.

    For more information please click here.

  • Dienstag, den 15. November 2016

    Exam conference

    Exam conference for the courses "Global Marketing Management" and "Cross-cultural Management" will take place on December 12th, 2016 at 2 pm. Students who want to review their exam are required to write an...[mehr]




    Mittwoch, den 12. Oktober 2016

    Bachelor course "International Business:" First sessions and signing up for the tutorial groups

    Dear students,Welcome to my course "International Business." Please note that the lectures always start at 2 pm. The first lecture takes place on Tuesday, Oct 18. The first tutorial class takes place on Oct 19 (tutorial...[mehr]




    Mittwoch, den 12. Oktober 2016

    Beginn der Sitzungen im Masterkurs "Empirische Managementforschung"

    Liebe Studierende,herzlich willkommen zum Masterkurs "Empirische Managementforschung". Die erste Vorlesung findet am Mittwoch, den 19.10. statt, die erste Übung am Dienstag, den 25.10. Die Skripte können Sie sich von...[mehr]




    Dienstag, den 27. September 2016

    Chair offers new job position

    You can find the job position here.[mehr]




    Montag, den 01. August 2016

    New paper published

    The manuscript entitled "How a firm's best versus normal customers react to compensation after a service failure" has just been published in the Journal of Business Research, Volume 69 (2016), Issue 10, pp. 4331-39. The...[mehr]




    Dienstag, den 26. Juli 2016

    Chair offers job as student assistant

    The chair of International Management is looking for two student assistants for a field experiment in the week of October 10th – 14tt, 2016. Your task would be to welcome the participants of the study, introduce them to the...[mehr]




    Dienstag, den 28. Juni 2016

    Paper on countercultural behavior presented at Frontiers in Service Conference

    Katja Gelbrich and Rufina Gafeeva (former Master student at WFI) presented the paper “Countercultural Service Usage. A Cross-national Observation of Starbucks Customers“ at the 25th Annual Frontiers in Service Conference,...[mehr]




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