During the meeting, doctoral researchers presented their ongoing research projects and received constructive feedback from colleagues across the participating universities. The presentations and discussions covered a broad range of topics in marketing and service research, highlighting the benefits of close collaboration and the exchange of perspectives across institutions.
In addition to the academic program, participants had the opportunity to explore the city of Ingolstadt during an Illuminati-themed guided tour. The first day concluded with a joint dinner at a local beer garden, providing further opportunities for networking and informal discussions.
We would like to thank all participating chairs and researchers for their valuable contributions and for making this year's meeting both productive and enjoyable. We greatly appreciate the continued collaboration within the BSRC and look forward to the next annual meeting.
