We invite both Masters and Bachelor students to research exciting and innovative topics for theses in various areas at our chair, including behavioral research and decision making, consumer psychology, employee psychology, managerial decision making, customer experience, innovation, branding, consumer behavior and psychology, growth strategy, peer influence on digital and social media channels, marketing strategy, consumers' financial and physical health and related behaviors, nudging, gender identity and stereotypes, and consumer and employee creativity. We also support student theses in collaboration with companies and other industrial partners and oversee several research approaches, including surveys, experimental research, large data analysis, qualitative research, case analysis and conceptual research with systematic literature research.
Here are some of our ongoing projects that provide specific examples of thesis topics -
1. Behavioral Research with Consumers or Employees: Consumer Psychology and Behavior including Nudging; Employee Psychology and Behavior including Nudging
2. Well-Being of Consumers or Employees: Subjective Well-Being / Physical Well-Being / Financial Well-Being of Consumers or Employees in an Organization
3. Gender Identity / Social Identity / Stereotypes: In Consumer Behavior and in Organizations
4. The Science of Happiness: Happiness in Life, Work, and Consumption
5. Digital Customer Experience / Online Word-of-Mouth / Social Influence in Social Media
6. Innovation and Growth Strategies in Small and Mid-Sized Companies
7. Open Innovation / Co-created Innovation
8. Branding / Brand Extensions / Brand Equity / Employer Branding
9. Consumers' Privacy and its Effect on Consumer Behavior
10. Social and Economic Inequality and its Influence on Consumer Behavior
Click Here for Thesis Application Process
Click Here for Thesis Guidelines
