New paper accepted for publication in Psychology and Marketing
The manuscript entitled "Rewarding Customers Who Keep a Product: How Reinforcement Affects Customers' Product Return Decision in Online Retailing" has been accepted for publication in Psychology and Marketing, a leading journal in the field of marketing research. The paper was jointly written by Katja Gelbrich, Jana Gäthke, and Alexander Hübner (University of Luxembourg).
New paper accepted for publication in Psychology and Marketing
The manuscript entitled "Rewarding Customers Who Keep a Product: How Reinforcement Affects Customers' Product Return Decision in Online Retailing" has been accepted for publication in Psychology and Marketing, a leading journal in the field of marketing research. The paper was jointly written by Katja Gelbrich, Jana Gäthke, and Alexander Hübner (University of Luxembourg).
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