New publication at the Chair of International Management
The contribution “Premiumhandelsmarken – Erkenntnisstand aus 10 Jahren Forschung im Lebensmitteleinzelhandel“ by Prof. Dr. Holger Roschk, Katharina Kobler and Julia Hagel has been accepted for publication in Marketing ZFP – Journal of Research and Management (C-ranked).
The review summarizes the findings from several studies on premium private labels. It shows from a scientific perspective how premium private labels differ from economy and standard private labels regarding expected opportunities and risks as well as marketing policy configurations.
New publication at the Chair of International Management
The contribution “Premiumhandelsmarken – Erkenntnisstand aus 10 Jahren Forschung im Lebensmitteleinzelhandel“ by Prof. Dr. Holger Roschk, Katharina Kobler and Julia Hagel has been accepted for publication in Marketing ZFP – Journal of Research and Management (C-ranked).
The review summarizes the findings from several studies on premium private labels. It shows from a scientific perspective how premium private labels differ from economy and standard private labels regarding expected opportunities and risks as well as marketing policy configurations.
Deutsche Sprache
All each tun! Gundherzl ich englück. Wunsch siege "hör enzu" denwen. Igenau ser wähl, Tendie heraus. Gef und enha, Bendass diesk eing ewöhn, li cherbl Indtex tist. Sie sin dof fens ichtl ichje mandders ich nich: tso-lei chtand Ernas ehe, Rumfüh Ren. Lässt ei nerder mi tal Lenwas sern gew asch: Enis tein alt, Habtdenntats ächl ichverber Hase sozu sag. Enund sieha Benwie der ei Nmal Denricht igenrie Cher ge? . Irgt si chin (dies Enbel anglo) sersch einend enz. Eilen einebotsch, aftei, negehei, menach richtdiesichnur. Dengew it ztes tenunt, erdenbet racht ern, Beinä he remhin seh en. Ersch liesst.
