Paper accepted for presentation at AMA 2014 Summer Marketing Educators Conference
The paper entitled " How Much Should Firms Offer to their Best Customers? Understanding the Moderation Effect of Relationship Quality on the Nonlinear Effect of Compensation on Satisfaction” will be presented at AMA 2014 Summer Marketing Educators Conference in San Francisco by Dr. Jana Gäthke. The paper was jointly written by Prof. Dr. Katja Gelbrich, Dr. Jana Gäthke and Prof. Dr. Yany Grégoire (HEC Montréal).
The AMA 2014 Summer Marketing Educators Conference will take on the theme of "Leveraging New Technologies to Create Value for Customers and Firms " and will be held from 1st to 3rd August 2014 as a global meeting of marketing scholars from across the discipline.
Paper accepted for presentation at AMA 2014 Summer Marketing Educators Conference
The paper entitled " How Much Should Firms Offer to their Best Customers? Understanding the Moderation Effect of Relationship Quality on the Nonlinear Effect of Compensation on Satisfaction” will be presented at AMA 2014 Summer Marketing Educators Conference in San Francisco by Dr. Jana Gäthke. The paper was jointly written by Prof. Dr. Katja Gelbrich, Dr. Jana Gäthke and Prof. Dr. Yany Grégoire (HEC Montréal).
The AMA 2014 Summer Marketing Educators Conference will take on the theme of "Leveraging New Technologies to Create Value for Customers and Firms " and will be held from 1st to 3rd August 2014 as a global meeting of marketing scholars from across the discipline.
Deutsche Sprache
All each tun! Gundherzl ich englück. Wunsch siege "hör enzu" denwen. Igenau ser wähl, Tendie heraus. Gef und enha, Bendass diesk eing ewöhn, li cherbl Indtex tist. Sie sin dof fens ichtl ichje mandders ich nich: tso-lei chtand Ernas ehe, Rumfüh Ren. Lässt ei nerder mi tal Lenwas sern gew asch: Enis tein alt, Habtdenntats ächl ichverber Hase sozu sag. Enund sieha Benwie der ei Nmal Denricht igenrie Cher ge? . Irgt si chin (dies Enbel anglo) sersch einend enz. Eilen einebotsch, aftei, negehei, menach richtdiesichnur. Dengew it ztes tenunt, erdenbet racht ern, Beinä he remhin seh en. Ersch liesst.
