Announcement: Conference "Location:City:Destination - Towards a Hospitality Ecosystem"

In cooperation with Tourismus NRW, the Chair of Tourism os organizing a conference about the interrelation of location and destination marketing.

Locations and tourist destinations are in transformation. Parameters of living environments and economic spheres change through technological innovations and digitization, new work concepts or dynamic developments in the sustainability field. Megatrends such as demographic changes or migration as well as global shifts of power impact the understanding of locations and tourist destinations. Universities or research institutions will pay an increasingly important role in spatial development. Tourism in particular undergoes a fundamental change, whereby sustainability and resilience become solid values of a new understanding of travel. Cities, towns and regions have the opportunity, more than ever before, to put people at the center of the discussion about spatial development and to involve them accordingly. Visiting dynamic living, economic and cultural spaces is different from visiting destinations. Tourist experience chains detached from spaces where social responsibility is taken seriously are no longer sustainable. Significance is possibly more important than attention. A culture of encounter creates the foundations of a sustainable economic, visitor and living space.

Against the background of new and alternative concepts for an integrated view of habitat, location and destination, the Chair of Tourism will organize a hybrid expert congress on the relationship between location and tourism marketing on July 8, 2021, under the title "Location:City:Destination - Towards a Hospitality Ecosystem" together with Tourismus NRW as part of the FLOW.NRW project. In addition to best practices from the local as well as international area, there will be workshops to get an outline of new fields of action as a result.

Further details about the program, the speakers or the registration can be found here.