First Conference, First Talk: Farah Hentati in Montpellier

Your first academic conference is a moment many doctoral candidates remember for a long time. For Farah Hentati, that moment has now come: at MBS School of Business in Montpellier, she presented her first work-in-progress project at the European Social Marketing Conference.

Connecting with the international community

The conference brought together researchers from many countries and disciplines who share an interest in social marketing. Alongside inspiring presentations, Farah discovered new methodological approaches, attended plenary sessions and took part in interactive workshops. What she valued most, though, were the conversations with fellow doctoral candidates and experienced researchers, which gave her fresh perspectives on her own project.

Getting published

One highlight was the Getting Published workshop led by Sharyn Rundle-Thiele and Cristel Antonia Russell. It offered practical advice on how to develop a research project further and navigate the road to publication in an academic journal.

Back in Ingolstadt with new ideas

Farah has returned to Ingolstadt with plenty of new ideas and even more motivation. What she learned in Montpellier will now feed directly into her doctoral research. We are delighted about this successful start and look forward to seeing how her project develops.