01-27-2026

"Prof. Waldinger, does nature have a price tag?"

In the series “Ask the KU Profs,” experts from the KU explain current research findings from their field in an exciting and approachable way. Professor Maria Waldinger from the Department of Economics, specializing in Sustainable Economic Policy, explains why climate change is so difficult to stop and how we can better adapt to it.

In the video, Prof. Waldinger uses basic economic principles to explain why nature plays a special role in many decisions, why climate protection is so difficult, and what options are available for better dealing with the consequences of climate change.

“In economics and politics, things only have value if they cost money."

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More interesting insights in the video series "Ask the KU Profs"

The series “Ask the KU Profs” regularly features videos on current topics from various research areas and departments at the KU. The professors explain what they do in their research and teaching in an entertaining and informative way. Videos on topics such as “rhetoric,” “nicknames,” “eye tracking,” and “climate change” have been published so far.

For international users: You can have the “Ask the KU Profs” videos automatically translated on YouTube. To do this, simply activate the subtitles in the toolbar. Then, in the settings (gear icon), first select “English subtitles (automatically generated)”. The next time you click on the settings, the option “Translate automatically” will appear under Subtitles – here you can then select the desired language.

Sustainable KU

The KU has set itself the goal of integrating sustainability as an integral part of all areas of university life, teaching, and research, and of living and continuously developing it. In this context, the KU has a vision for a sustainable future: ecological and social responsibility should go hand in hand in order to develop sustainable solutions that have a local and global impact. Being a committed university, the KU therefore works closely with a wide range of partners in all areas of society and the economy. In its role as a pioneer, it also aims to be a role model and catalyst for the successful implementation of sustainability goals.