Innovation Immersion in Germany: Achieving Global Growth and Competitiveness

A central business question in most organizations, regardless of their size or life stage, is where and how will we achieve growth. In a globally competitive world, achieving sustainable growth is a prized target for companies. This business immersion course in Germany is designed to provide a unique action-learning opportunity for participants to have a first-hand experience of a thriving ecosystem that is focused on “global growth” and “competitiveness”. Working professionals in the MBA program will embark on a one-week trip in Germany, where they will experience the “living business lab” of cutting edge companies that have succeeded in achieving global expansion and growth. Furthermore, participants will learn from senior business executives of those organizations how to grow globally and achieve long-term, sustainable competitiveness. This will be accompanied by lectures on how to build globally competitive business models and transform organizations through sustainable growth.

Key learning outcomes include:

• A critical understanding of the components of achieving global competitiveness (both price and structural competitiveness)
• The ability to analyze vectors of growth potential and competitiveness of different industries, different company sizes and different growth levels
• A deep understanding of the main drivers and barriers of sustainable growth in global markets
• Knowledge of how to position your organization in a competitive market and implement this positioning strategy globally
• Competence to apply insights gained from the global immersion to their own organizations for a sustainable competitive advantage

Besides technical skills and know-how about organizational growth and competitiveness in a global context, students in this international MBA program gain skills such as critical and analytical thinking, being able to identify patterns and trends, professionally communicate and interact with senior business executives, work efficiently and productively on a team project, presentation and persuasion skills.