Thanks to batteries, households with a photovoltaic system on their roofs can now use more of the solar power they have generated themselves. A large number of new business models for decentralized energy supply is not the only feature of the battery market that Prof. Dr. Hans-Martin Zademach, professor of Economic Geography at the Catholic University of Eichstätt-Ingolstadt (KU) is researching in his new project funded by the German Research Foundation (DFG). Professor Zademach’s expertise will also benefit the new Bachelor’s program “Sustainability in Business and Economics”, in which he will be responsible for the specialization “Spaces and Politics for Sustainable Futures”. The degree program will begin in the winter semester at the Business and Economics Faculty of the KU - the Ingolstadt School of Management (WFI).
“Solar batteries for homes are in itself just a technical innovation. It will be exciting to see how society and the business world will co-evolve in a world of changing technologies. This is one reason why the battery market offers an opportunity to take a closer look at the interaction of technical and organizational innovations while they are still budding,” says professor Zademach. New provider-customer relations are coming into existence. Some of them communities that digitally connect a large number of photovoltaic systems with home batteries to create a crowd network. This makes it possible to distribute the energy generated by one household among the network’s members. Car manufacturers have realized the potential market benefits and are offering green energy in combination with electric cars.