Welcome to Summer Semester 2022! Enroll in our New and Exciting Summer Courses

From all of us at the Chair of Innovation & Creativity, we welcome you to Summer Semester 2022! After two years and four semesters of virtual and hybrid classes, we are thrilled to welcome all of you to in-person campus life. We look forward to seeing you on campus, in our classes, and in the various summer activities at WFI!

Enroll in our new and exciting list of Master's and Bachelor's courses this Summer Semester, including The Science of Happiness (Master’s and Advanced Bachelor’s), Innovation & Creativity (Master’s), Innovation Immersion in Retail (Master's), Advanced Topics in Consumer Psychology (Master’s) and Innovation through Design for Digital Consumer Experience (Bachelor’s). For all course descriptions, visithttps://www.ku.de/en/wfi/business-administration-innovation-and-creativity/teaching


1. Master Course: "Innovation Immersion in Retail"

(5 ECTS, Elective for Master BWL)

This unique, immersive Master's course is by application only (15 spots available). This block-course (3 days in Ingolstadt, 3 days in Bologna) is designed to equip students with the knowledge, deep understanding, and critical thinking skills, required to analyze retail innovation in today’s age. The unique course is in collaboration with the University of Bologna - Bologna Business School, currently ranked as the # 2 Business School in Italy. The course actively involves the “Retail Observatory on Virtual Reality and Artificial Intelligence at the University of Bologna (in collaboration with the Retail Institute, Italy), and its company participants.

Ingolstadt (Germany) 19.05. - 22.05.2022 and Bologna (Italy) 16.06. - 19.06.2022 (2x 25 hours)

Teaching Module: Click Here

Applications for summer semester 2022 are closed.


2. Bachelor & Master Course: “The Science of Happiness” (digital course on Zoom)

 A Multi-Disciplinary and Multi-Cultural Approach to Happiness and Well-being

(5 ECTS, Studium.Pro Course or an Elective)

Please click here to visit the website ku.de/happiness, and get more information about this course

How can we be happier in our professional and personal lives? Get ready to answer this question in a unique summer semester course, “The Science of Happiness” available to all Master’s students and to advanced Bachelor’s students (those who have completed at least 3 semesters of Bachelor studies). This course examines the science behind happiness and is designed for students who want to understand and implement changes that enhance one’s happiness and well-being. Students will learn from the latest knowledge and practical tools from multiple disciplines (Business, Economics, Psychology, Philosophy, Political Science, Law, Sociology and Theology) on what makes us happy. Students will benefit from 11 visiting international experts on happiness and well-being from Germany, USA, India, Singapore, Sweden, Portugal and Norway. This innovative course is designed to promote happiness, well-being, critical thinking, and emotional intelligence. 

Course Instructor: Prof. Dr. Shashi Matta, and Visiting International Experts on Happiness

Virtual Lecture, Fridays from 14:15 to 18:00 with multiple breaks | Zoom

Syllabus for Master´s Course 2022: Click Here

Syllabus for Bachelor´s Course 2022: Click Here


 3. Master Course: “Innovation & Creativity in Individuals, Teams, and Organizations”

(5 ECTS, Mandatory Course for ENTRE, Mandatory Elective for MARKT, and Mandatory Elective for Business & Psychology Master’s program)

This Master’s course uses action-based learning and innovative teaching techniques and has been awarded a teaching grant for innovative teaching from KU. This course is designed to disrupt the traditional university lecture model. It has a pioneering format, one that demands “learning by doing.” It combines pedagogical elements of presentations, active dialogue, application through team-based challenges, a nationally competitive open innovation project, experiential learning activities, hands-on creativity workshops, self-learning and assessment, and most importantly - personal and professional growth. Each class session is structured as a “challenge” that students will solve by applying class learnings on innovation and creativity. Students get multiple opportunities to solve real-world cases, meet innovative companies, successful startups, and executives, and will work on a "live" open innovation project in collaboration with a multinational company.

Lecture and Tutorial, Tuesdays from 10:15 to 12:00 and 16:15 to 18:00 | NB-201

Syllabus for Innovation & Creativity 2022: Click Here


4. Master Course: “Advanced Topics in Consumer Psychology for a Better World”.

(10 ECTS, Mandatory Elective for MARKT, Mandatory Elective for Business & Psychology Master’s program)

This Master's course is designed as a project-based research seminar for students who want a deep dive into consumer psychology research to prepare them for designing, conducting, analyzing, and reporting original, experimental consumer research. The course focuses on advanced theories and current research topics in the field of consumer psychology. In addition, students will learn how to design and implement real-world interventions by using experimental consumer psychology and behavioral research principles. 

Lecture and Tutorial, Thursdays from 14:15 to 19:00, with multiple breaks | NB-Z01

Syllabus for ATCP 2022: Click Here


5. Bachelor Course: “Innovation through Design for Digital Customer Experience and Sustainable Solutions”

(5 ECTS, Mandatory Elective for Management and Marketing major)

Can any company boost its potential by improving its digital customer experience through designing innovating products and services, and by being sustainable at the same time? This course aims to compellingly answer this question using frameworks in Innovation, Design Thinking, and Customer Experience (CX). Students will work on a "live" innovation project that combines digital customer experience and sustainability, in collaboration with a real company, as part of the course. 

Lecture and Tutorial, Thursdays from 10:15-12:00 (lecture) and 12:15-14:00 (tutorial) | NB-Z01

Syllabus for Innovation thorough Design 2022: Click Here


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