Journalism: Innovation and Management

Master of Arts
selection procedure: see examination regulations
Admission restriction
Selection procedure
Application deadline winter semester
Place of study
Start of the program
Winter semester
Standard length of the program
4 Semester
Semester fee
56,00 Euro


The Master’s degree program in Journalism specializing in Innovation and Management is a research-oriented program. It is a non-consecutive program that is open to both graduates of the Bachelor’s degree program in Journalism in Eichstätt and applicants with a degree in a different subject.


Please note: Once you watch the video, data will be transmitted to Youtube/Google. For more information, see Google Privacy.

The program in detail


Digitalization, mobile communication, social media, cross-media communication, newsrooms – the media landscape is changing rapidly. New technologies make new products possible, which in turn require a new kind of journalism. Those who want to play an active role in shaping current and future developments, rather than just being swept along by them, need creative ideas and concepts that have been reviewed by research.

Which opportunities does the media market offer?

Which ideas are likely to be successful?

These are the kinds of questions at the heart of the Master’s degree program in Journalism: Innovation and Management at the Catholic University of Eichstätt-Ingolstadt (KU). The degree program has a standard length of four semesters and is research-oriented. It focuses on current changes in journalism and media, specifically changes in media formats and organizational forms.

The program is research-oriented and aims to provide students with theoretical knowledge and an understanding of key findings in the fields of management and innovation in journalism and media on the basis of current research. Students learn how to apply the knowledge and skills that they have gained to design and carry out independent projects in the fields of management and innovation. While students of this degree program are expected to have a high level of initiative and to take on responsibility for themselves, they are also offered intensive individual support.


Semester 1

In the first semester, one third of the program consists of a required elective area (15 ECTS credits in total), which was developed taking the fact into account, that students come from different Bachelor's programs. Students have the possibility to choose three modules from a fixed catalog of subjects (Communication Science/Politics and Sociology/Economics) and combine them with each other. Students who did not have any contact with empirical social research in their Bachelor's degree program must take the module Empirical Media Research I. Students who do not have any competence in the field of economics must take the module Fundamentals of Business Administration I. The following three modules are required modules: Journalism/Communication and Media Studies, Content Production and Reporting Formats Quality and Quality Research.

Semester 2

The second semester deepens various areas of knowledge, e.g. Corporate Social Responsibility, and the module on Organizational Change and Format Design will already prepare students for research-oriented projects. Here, as a rule, modules are linked in terms of content on a case-by-case basis: for example, between innovation and project management as well as the methods module and the specific application in the research project.

Semester 3

In the third semester, the focus is on two research modules with project seminars in which, for example, the above-mentioned projects are implemented together with cooperation partners (e.g. WDR, BR, "Spiegel online", "Die Zeit" and "Donaukurier"). The in-depth module Strategic Management concludes the subject area of business administration.

Semester 4

The fourth semester is used for working on the Master’s thesis.

Module plan


Our Media House is equipped with state-of-the-art technology for practical training.
In addition to the cross-media laboratory and the mock editorial department for training in print and online journalism, the two radio studios and the television studio are also located here. Technology and facilities in the Ehemalige Orangerie were completely renovated and reopened in January 2017. Around 300,000 euros were invested in the new technology.
In the radio studio, for example, students produce the self-organized Radio Pegasus, in the television studio, they record Testbild and Einsteins.

Rankings and assessments


In 2020 for the second time in a row, the KU has been elected among the ten most popular universities in Germany by its students and alumni. In a ranking published by the online portal, the KU took fourth place among all German universities. Among all Bavarian universities, the KU was elected the most popular university.

“We are very happy that the KU achieved such a great ranking again this year – especially because this ranking is directly based on student feedback. This result is both an accolade and additional motivation for all parties involved”, says KU President Prof. Dr. Gabriele Gien.

More ranking results

Studying abroad

Most students also want to spend some time abroad during their studies. Many partner universities worldwide make the choice easy for you! The KU has partnerships with over 200 universities in other countries. The Journalism program has contracts with 25 partner universities across Europe with over 50 places in the Erasmus program. Even if your desired university is not among them, the stay can be organized.

Practical connection

Despite the research-oriented approach of the program, students also carry out practical work. They develop new formats and concepts and search for ideas how to implement them successfully in an editorial context. At the same time, they consider social responsibility and ethical issues. Methodological skills are also a key part of the program. How is research into current and future developments conducted? How can a new idea’s potential be estimated? These questions are investigated by students in practical projects. For example, they develop a new TV show or design a new magazine or a new organizational structure for an editorial department. Here are some examples of projects: Members of the degree program helped the broadcaster Westdeutscher Rundfunk design a TV show. Two organizational development teams worked with different editorial teams at the broadcaster Bayerischer Rundfunk (Bayern 3 and editorial department Innovation in den MedienBayerncenter). Students developed the website for the broadcaster MDR in Magdeburg. They used the site to present innovative journalistic formats, which were covered in MDR’s TV and radio reporting.

All important information and an overview of all practical projects is available on our project website.

Career possibilities and professional fields

Career prospects

Graduates of the degree program are qualified to design and test new media formats and strategies. They can be found in media companies, editorial teams, and research, where they contribute new ideas for change in the media. Graduates may pursue careers in journalism, project management, editorial development, and format distribution, and as strategic advisors or assistants to company directors.

Every two years, the Journalism department in Eichstätt systematically surveys all graduates of the Bachelor’s and Master’s degree programs. This allows us to know where our graduates end up, how the professional environment changes and how graduates evaluate the degree programs in retrospect. We regularly adjust our study programs accordingly.

You can find detailed information on the results of the graduate surveys in the following PDF files (in german):

2018 graduate survey

2016 graduate survey

2014 graduate survey

Alumni testimonials

Foto Hanna Tonnemacher
© privat

Hanna-Lena Tonnemacher, Master’s program in Journalism, 2020 graduate

"The Master's degree program also enables lateral entry for Bachelor's graduates from other subjects – in my case Sociology – because the orientation is non-consecutive. This is not possible at many other universities.

Initially, the size of the university scared me off a little compared to my old university in Munich, but in Eichstätt I learned to appreciate the advantages of a smaller university. Especially the intensive support at the KU was very good and you get to know each other faster and more personal than in a degree program with 300 fellow students.

So, after my studies in Eichstätt, I can say that I not only learned and experienced a lot, but also made great friendships.”

Foto Jakob Kube
© privat

Jakob Kube, Master’s program in Journalism, 2019 graduate

"I particularly liked the very personal supervisory and support relationship with lecturers, the effective work in small groups and generally the friendly and direct interaction between students and lecturers.

The quiet and relaxed life in Eichstätt gave me a lot of freedom to arrange my university life the way I liked it. Short distances, a beautiful compact campus, the close community among students and a variety of leisure and sports activities were important for me to have a balanced life".

What students say about the program

Foto Vanessa Schärl
© privat

Vanessa Schärl, semester 2

"I chose the Master’s program in Journalism at the KU in Eichstätt primarily because of its practical relevance. A first semester of theory also allows students of similar degree programs to enter. After that, knowledge transfer takes place mainly through project work with partners such as the broadcaster SWR. I think this makes a lot of sense in terms of career entry. I also particularly like the small group sizes and the relationship at eye level with the lecturers. Another benefit is, of course, the beautiful campus!”

Foto Felix Melzer
© privat

Felix Melzer, semester 2

"I also made the decision to start the Master’s program in Journalism because of the study location Eichstätt. What really appealed to me were the short distances, the small courses and intensive supervision and support by the lecturers. The campus is compact and the University buildings are located in the center of town. In addition, the KU offers many possibilities for sports and leisure activities.”

The KU

Sommerresidenz Luftbild


Short distances on campus at the KU save time and avoid stress. The KU is a campus University with modern facilities. The buildings on campus are located close to the Eichstätt old town. Although the University and its campus has grown, it is still characterized by short distances: In Eichstätt, everything can be reached within ten minutes’ walking distance. On campus, green spaces such as the Hofgarten are the perfect places to relax. The garden of the Kapuzinerkloster is also used by different student initiatives for their projects. The canteen is located at the heart of the Eichstätt campus and has a sun deck and cafeteria that leave nothing to be desired.

Studierende vor der Zentralbibliothek

What sets the KU apart

Studying at the KU is more than just acquiring specialist knowledge. We broaden our horizons together and take on responsibility in and beyond the individual degree programs. The KU has a particular focus on topics such as personal development, sustainability, social skills and social commitment.

It offers its students the possibility to study and work in a welcoming atmosphere and benefit from outstanding support and comprehensive service offers, a well-stocked library, a broad range of sports and leisure activities and a large global network of approx. 300 partner universities. Our team at the International Office helps you to plan your semester abroad and the KU Career Service provides comprehensive advice and support for embarking on your professional career.

The location

Ortsschild Eichstätt
University town of Eichstätt
Bootsfahrer auf der Altmühl
Canoeing on the Altmühl river
[Translate to Englisch:] Biergarten
Relaxing and celebrating in beer gardens

Eichstätt and the surrounding Altmühltal natural park are not only a popular destination for culture enthusiasts and nature lovers, but also for cyclists, climbers, canoeists and fossil collectors. Located between Munich and Nuremberg, the city impresses with its Baroque setting and southern flair combined with modern and prizewinning architecture as well as a broad variety of cultural offerings and leisure activities. 

The Baroque park at the heart of the campus and the nearby banks of the Altmühltal river are the KU’s “green living room”. Another big advantage: all University facilities are just a short walk away from each other.

More on the study location Eichstätt

Further information


scroll up