Successfully Designing Research Projects in Marketing and Management (PhD, Summer)

Course content: The course provides an insight into the research landscape of business administration. The focus is on success factors in the publication process (e.g., topic selection) and practical tips (e.g., on writing manuscripts).

Course format: The course consists of lectures and presentations by the course participants. The examination in this course is a final presentation on an own research project (100% of the final grade). 

Language: English

Target group: The course is aimed at all doctoral students of the WFI, especially those with a focus on the MARKT area.

Credits: 5 ECTS

Cycle: Summer term (not yearly)