Welcome to the Chair of Business Administration and Psychology

Lehrstuhl Prof. Osburg Team — From left: Fabienne Montaine Helter, Andreas Heim, Prof. Dr. Victoria-Sophie Osburg, Alexandra Sievers, Farah Hentati, Mette Schaufler

Prof. Dr. Victoria-Sophie Osburg has been professor of Business Administration and Psychology at WFI since April 1, 2025, focusing on research and teaching at the intersection of business and psychology. The chair offers Master’s courses such as The Psychology of Sustainable Luxury Consumption, Psychological Approaches to Behavior Change for Social Good, and Food Technology Acceptance: A Psychological Perspective. The aim of these courses is to provide students with an in-depth understanding of the psychological aspects of consumer behavior and sustainable development.

The chair's research emphasizes the impact of Corporate Social Responsibility (CSR) activities and responsible consumption, particularly in the digital realm. A central area of research is investigating how companies can utilize technology to promote sustainable consumption and establish themselves as socially responsible actors in a competitive marketplace. Additional topics of study include sustainability in luxury consumption, the perception of ethical standards, and strategies for reducing irresponsible consumption, particularly within the healthcare sector.

Further information about current research projects and courses can be found on the following pages. The chair’s team is available to answer any questions you may have.

Our Team

Our Courses

Our Research

Your Thesis

News

06-27-2025

New Publication by Prof. Dr. Victoria-Sophie Osburg: "Lending Legitimacy to Corporate Digital Responsibility: Trust in Firm Versus Government Regulation of Artificial Intelligence Services”

The Chair of Business Administration and Psychology is pleased to announce a new publication in the Journal of Service Research (VHB A), co-authored by Prof. Vignesh Yoganathan (Aston University) and Prof. Narayan Janakiraman (University of Texas at Arlington).

Key Insights:

Even as companies talk more about their digital responsibilities (CDR), many people prefer that governments set the rules for how AI is used in services
This particularly applies when customers are concerned about AI.
In countries with strong regulatory systems and high technology use, people particularly prefer government oversight.
If people are concerned about AI, they hesitate to give their personal information to companies, especially when using digital services.
When firms signal that they are following government regulations (like the EU AI Act), it eases customers’ concerns and makes them feel less vulnerable. This works better than just talking about their own internal rules.
Thus, rather than just promoting their own rules, companies should openly show that they are voluntarily and explicitly following government regulations as part of their digital responsibility efforts.

Interested readers can access the paper here

Contact Us

Alexandra Sievers

Secretary

Phone +49 841 937-21835
E-mail alexandra.sievers@ku.de

Building Neubau | Room: NB-309

Mette Schaufler

Secretary

Phone +49 841 937-21887
E-mail mette.schaufler@ku.de

Building Neubau | Room: NB-309

Our Secretariat Team

Catholic University of Eichstätt-Ingolstadt
Chair of Business Administration and Psychology
Secretariat, Room NB-309
Auf der Schanz 49
85049 Ingolstadt
Germany
Email: sekretariat-osburg(at)ku.de
Phone: +49 841 937-21893