Farah Hentati has joined the Chair of Business Administration and Psychology as a Research Associate and Doctoral Candidate. For her, it is a return to familiar ground, as she completed her own Master’s degree at WFI.
From student to tutor
Not long ago, Farah was sitting on the other side of the lecture hall. She graduated from the Business & Psychology Master’s program at WFI, so she knows the program from the inside. She now brings that perspective into the classroom, running the tutorial for Market Psychology and Strategic Marketing Communication this winter semester. Alongside her PhD, she also supports several of the chair’s research projects.
From Sfax to Ingolstadt
Her journey started in her hometown of Sfax, Tunisia. At IHEC Sfax, she earned a Bachelor’s degree in Human Resources and a Master’s degree in Strategic Management. Along the way, she explored many areas of management, from marketing and HR to finance. What fascinated her most, though, was the psychology behind it all. That curiosity led her to business psychology and, in the end, to our chair.
Beyond academia
Outside of work, you will most likely find Farah at the gym. Training has taught her the value of simply showing up, even on low-energy days. Otherwise, she loves to travel and discover new cities, cultures and, above all, new food.
We are delighted to have Farah on board, and we are looking forward to a little Mediterranean sunshine during the German winter.
