Economic success with sustainability: Students do research at companies

Business administration as an applied science profits strongly from observing practice, he said. "We will therefore bring our students into contact with companies, so they can create case studies on sustainable business management practice." Before this practical part, students will learn all the necessary theory to be able to apply relevant models during the research phase that they will spent with a company. Another explicit goal of this new program is to prepare students for business practice, says Habisch. He emphasizes that the students’ experience in different companies will be about learning the “practical wisdom” of these businesses and the application of theoretical concepts using concrete case studies. In this, the class will not fail to consider the internal perspective. Against the background of the shortage of skilled workers, companies are now particularly dependent on being attractive as employers and not serving as an example of how it shouldn’t be when it comes to sustainability. He said the Federal Ministry of Economics didn’t have “and climate protection” in its name for nothing. "A change in basic attitudes in society and politics in turn also has an impact on the market, which companies have to meet. In this respect, it is foreseeable that the demand for corresponding competencies among graduates will continue to increase," Habisch says.

Applications for the six-semester Bachelor’s program “Sustainability in Business and Economics” (with admission restriction) are open until July 15. For more information, please visit https://www.ku.de/en/study-offer/digital-and-data-driven-business-bsc