As part of the course 'Digital Business Models and Technologies' offered by the chair, we were able to win Franziska Roth and Felix Schulz from OMMAX for a guest lecture this summer semester. The content of the lecture focused on the importance of keyword research for the evaluation of digital business models and thus provided a valuable contribution to the teaching of the lecture content.
By conducting thorough keyword research, entrepreneurs can better understand their customers' needs and preferences as well as the competitive landscape. This knowledge can help them make more informed decisions regarding their business strategy and improve their chances of success.