This year’s conference theme was “Reconnecting and Reconceiving the Marketplace”, where researchers from all over the world discussed and presented on consumer behavior and marketing in the post-pandemic world, among other topics.
Natalia presented her joint work with Professor Shashi Matta on the role of Gender Identity in Digital Consumer Behavior, in a special session of HigherEd SIG dedicated to doctoral student research on future trends in consumer behavior.
In her free time, Natalia enjoyed sunny Las Vegas and explored the city with doctoral candidates and researchers from different countries.