Maximilian Bauer wins the Best Paper Award at the Doctoral Consortium of the 2026 AMA Global Conference and Doctoral Consortium in Nice, France!
This was a very meaningful recognition, since the paper is part of a broader research project on Responsible Innovation in multinational firms. A big thank you to all co-authors: Shashi Matta, Tomoko Kawakami, and Linda Hamdi-Kidar.
The paper examines how market-oriented firms can engage with Responsible Innovation across different national contexts. Maximilian also presented this joint work in the JIM Special Issue Session and received valuable feedback from scholars in international and global marketing.
See the full Post here!
