The contribution “Premiumhandelsmarken – Erkenntnisstand aus 10 Jahren Forschung im Lebensmitteleinzelhandel“ by Prof. Dr. Holger Roschk, Katharina Kobler and Julia Hagel has been published in Marketing ZFP – Journal of Research and Management (C-ranked).
The review summarizes the findings from several studies on premium private labels. It shows from a scientific perspective how premium private labels differ from economy and standard private labels regarding expected opportunities and risks as well as marketing policy configurations.
You can find further information on the publication (including an executive summary) on this website:
http://rsw.beck.de/cms/?site=Marketing