The paper entitled "A Meta-Analysis on Finding an Adequate Compensation Type for Recovering from a (Service) Failure” will be presented at the Marketing Science Conference 2013 in Istanbul by Dr. Holger Roschk. The paper was jointly written by Dr. Holger Roschk and Prof. Dr. Katja Gelbrich.
The Marketing Department of the Özyeğin University School of Economics and Administrative Services will host the 35th ISMS Marketing Science Conference from July 11, 2013, Thursday, to July 13th, 2013, Saturday, at Swissôtel The Bosphorus, Istanbul, Turkey. The ISMS Marketing Science Conference will bring academics and practitioners from around the world together in one of the world’s most exciting cities to present, hear, and discuss new research in a broad range of marketing science topics.