Prof. Dr. Katja Gelbrich and Dr. Holger Roschk are going to present their paper entitled "A Meta-Analysis on Finding an Adequate Compensation Type for Recovering from a (Service) Failure” at the Marketing Science Conference 2013 in Istanbul.
The Marketing Department of the Özyeğin University School of Economics and Administrative Services will host the 35th ISMS Marketing Science Conference from July 11th, 2013, Thursday, to July 13th, 2013, Saturday, at Swissôtel The Bosphorus, Istanbul, Turkey. The ISMS Marketing Science Conference will bring academics and practitioners from around the world together in one of the world’s most exciting cities to present, hear, and discuss new research in a broad range of marketing science topics.