The contribution “Premiumhandelsmarken – Erkenntnisstand aus 10 Jahren Forschung im Lebensmitteleinzelhandel“ by Prof. Dr. Holger Roschk, Katharina Kobler and Julia Hagel has been accepted for publication in Marketing ZFP – Journal of Research and Management (C-ranked).
The review summarizes the findings from several studies on premium private labels. It shows from a scientific perspective how premium private labels differ from economy and standard private labels regarding expected opportunities and risks as well as marketing policy configurations.