The paper „The Effectiveness of Humor in Advertising: A Cross-Cultural Study in Germany and Russia“ written by Prof. Gelbrich together with two colleagues (Schwarz, U.; Hoffmann, S.) was accepted for publication by The Journal of Euromarketing.
The paper „The Effectiveness of Humor in Advertising: A Cross-Cultural Study in Germany and Russia“ written by Prof. Gelbrich together with two colleagues (Schwarz, U.; Hoffmann, S.) was accepted for publication by The Journal of Euromarketing.