Rufina Gafeeva has been awarded the HORIZONT price 2014 for her master thesis, which was supervised by Holger Roschk. The thesis deals with cross-cultural consumer behavior in the context of a global brand. Observational data was collected in China, United Kingdom, Russia, and Germany. The price is awarded for distinguished research endeavors and achievements. The HORIZONT foundation is a nationwide organization belonging to the management periodical of the same name. The prestigious price was presented to Ms. Gafeeva in Frankfurt yesterday.
We congratulate her and wish her all the best for her future!
Sincerely,
Holger Roschk
P.S.: For further questions you can contact Holger Roschk (holger.roschk@ku.de)