Center for Positive Marketing and ANA Research Grant 2019, New York

Professor Shashi Matta and his co-authors, Professor Nicole Kirpalani and Professor Shanshan Lou, were awarded the first-place research grant for their research proposal, “Hot Data, Cold Trust: The Role of Privacy Literacy in Restoring Trust and Consumer-Brand Relationships” at the Center for Positive Marketing Annual Conference, New York, in February 2019. The conference and the research grant were sponsored by the Center for Positive Marketing at the Gabelli School of Business at Fordham University (New York), and the Association of National Advertisers (ANA).