From November 30 to December 4, 2020, doctoral candidate Natalia Rogova participated in the Doctoral Seminar on Consumer Research organized by the European Institute of Advanced Studies in Management (EIASM). Due to the COVID-19 pandemic, the seminar was held online.
During the five-day event, Natalia and other international doctoral students learned about current topics in consumer research, how to develop and present interesting research ideas, how to conduct experiments, and use qualitative research methods. The participants applied this knowledge in a group research proposal that they developed and presented at the end of the seminar.
Despite being held online, this seminar helped Natalia to gain valuable insights into consumer research and inspired her to explore new research ideas.