Discover exciting courses from the Chair of Innovation & Creativity for this winter semester. Our courses offer unique guest lectures and insights from international professors and industry experts as well as successful entrepreneurs and innovators from Germany and the USA.
1. Master Course: From Idea to Commercialization: Start-up School
(5 ECTS, Mandatory Course for ENTRE, Mandatory Elective for MARKT)
This course is designed as a “Start-up School” and will be co-taught by a team that includes a successful entrepreneur - Fabian Foelsch - and Anna Reith. The course will additionally feature multiple entrepreneurs and experts from Germany and USA. From idea generation to commercialization, from funding mechanisms to innovation pitches, and from scalability to exit strategies, this course will provide students the opportunity to understand the start-to-end process and work on a new venture idea.
Course Instructors: Prof. Dr. Shashi Matta, Ms. Anna Reith, Mr. Fabian Foelsch
In-Person (Presence) Lectures and Tutorials, with some Virtual Sessions by Guests, Wednesdays from 12:15-16:00 with multiple breaks
2. Master Course: Consumer Psychology and Decision-Making
(5 ECTS, Mandatory Course for Business & Psychology, Mandatory Elective for MARKT and ENTRE)
This course will critically examine concepts in consumer psychology, teach advanced concepts and theories in decision making, and use cutting-edge research in consumer behavior to highlight the latest advances in this field. Featuring guest lectures from renowned International Professors and Consumer Insights Specialists. It will explore, in depth, why we behave the way we do, as consumers, and discuss how individuals, companies and policy makers can use these latest insights from consumer research.
Course Instructor: Prof. Dr. Shashi Matta
In-Person (Presence) Lectures and Tutorials, Thursdays from 12:15-18:15 with multiple breaks, Classes end in December 2024!
3. Master Course: Past, Present, and Future of Entrepreneurship & Innovation
(5 ECTS, Mandatory Course for ENTRE, Mandatory Elective for MARKT)
This is a unique seminar course that provides a high-level overview of the fields of Entrepreneurship and Innovation. It will be co-taught by 4 chairs, offering diverse perspectives and unique insights that connect common themes on the drivers and consequences of Entrepreneurship and Innovation (from the five chairs of Innovation & Creativity, Tourism & Entrepreneurship, Service Management, Christian Social Ethics and Social Policy, and Macroeconomics).
Multiple Course Instructors
In-Person (Presence) Lectures and Tutorials, Mondays from 16:15-17:45 and 18:15-19:45
4. Bachelor Course: Consumer Psychology
(5 ECTS, Mandatory Elective for Management and Marketing)
Consumer psychology is the study of the cognitive and social psychological principles that help us understand and predict how we behave as consumers. This course delves into the mind of the consumer to uncover processes that influence consumer's behavior. It will not only provide you knowledge of consumer psychology, but will also enhance your understanding of how we, as consumers, can make smarter choices in the marketplace, and how marketers can design and execute successful marketplace strategies.
Course Instructor: Mr. Maximilian Bauer
In-Person (Presence) Lectures and Tutorials, Tuesdays from 08:30-12:00 and from 14:00-16:00, Classes end in December 2024!