“R10 Hotel - a home away from home" was the title of the winning concept. Three students from Birmingham City University and the KU could convince the jury at the end of Winter School week during the Three Minutes of Fame talk in which they presented their hotel, showcasing their investments and their social media presence. The winners thus prevailed over seven other teams.
Of course, all participants benefited from the management simulation in tourism, not just the winning team. After all, the students were able to make international contacts, work in an interdisciplinary manner and grow and develop from the coaches’ criticism, as Dr. Jutta Walz explains: "We had students and staff from the fields of business administration, tourism management and international relations." In addition to a group from Birmingham City University, the KU and exchange students, three students from the University of Trento also participated.
Walz had organized the project week together with Professor Pechlaner, Natalie Olbrich (both Chair of Tourism/Center for Entrepreneurship) and Iris Wittl (Chair of Business Ethics and Social Policy). The Winter School format allowed students to develop various skills, as Wittl points out: "They were able to improve their management skills and their competences as regards time management, presentation skills, negotiating in English, and creating websites and social media posts."
During field trips in and around Ingolstadt – for example a visit to the Audi Museum, a short trip to Nuremberg and dinner together – the participants got to know each other, gathered inspiration for their projects and exchanged ideas with their lecturers in a relaxed atmosphere. The program also included a field trip to Eichstätt, where Dr. Michael Winklmann presented the Studium.Pro format and Martina Bach from the Altmühltal Nature Park Information Center informed the students about the concept of the nature park and the sights of the region.
Professor Desmond Wee from CBS Cologne was keen to show students the importance of real human beings to the hotel business. In his opinion, it is important to always keep this factor in mind, especially in times of digitalization. After all, people shape companies – and companies shape people.
In view of the great success and positive feedback, the course is to be held again in Ingolstadt next winter semester, says Olbrich: "Both the students and the guest lecturers have encouraged us to offer the module again." The program is to be further developed together with the partners from Birmingham, Cologne and Tallinn, and further partner universities will be involved. "We very much hope that next time, there will be even more nationalities and disciplines represented", concludes Olbrich.
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