Short Biography

Andreas Heim is a Doctoral Candidate at the Chair of Innovation and Creativity. He holds a Bachelor's degree in Business Administration, with a focus on Marketing and Innovation, from THI (Technische Hochschule Ingolstadt), and a Master's degree in Business Psychology from FH Westküste.

Before entering academia, Andreas gained practical experience in marketing, data analysis, and pricing strategy, working in roles that included digital marketing, product management, business analysis, and campaign management. This combination of applied and analytical work now informs his current research, which centers on consumer behavior and innovation processes, exploring how psychological and behavioral factors shape decision-making within innovation ecosystems.

Education

Katholische Universität Eichstätt-Ingolstadt (KU) (2026– present): Doctoral Candidate

Fachhochschule Westküste (2023–2025): Master's Degree in Business Psychology, M.Sc.

Technische Hochschule Ingolstadt (2019–2023): Bachelor's Degree in Business Administration, B.A.

Professional Experience

Katholische Universität Eichstätt-Ingolstadt (Chair of Innovation and Creativity), 2026–present, Doctoral Candidate / Research Associate

MediaMarktSaturn Retail Group GmbH, 2025–present, Specialist in Campaign Management 

Gebrüder Heinemann SE & Co. KG, 2023–2025, Working Student, Business Analyst (Pricing) 

Gebrüder Heinemann SE & Co. KG, 2024–2025, Master's Thesis Student, Pricing Psychology 

TalentRocket GmbH, 2022–2023, Working Student, Data & Insights 

Krones AG, 2021-2022, Internship, Product Management 

Dr. O.K. Wack Chemie GmbH (Zestron), 2017, Internship, SEO Marketing