Management Simulation in Tourism - KU Winter School 2024/25 24.-28.02.2025

Managing a Hotel for a Week – Business Expertise, Creativity, and Plenty of Fun Included!

From February 24 to 28, 2025, the “Management Simulation in Tourism” will take place at the Faculty of Business Administration in Ingolstadt. In preparation for this interactive seminar, virtual sessions will also be offered starting in December 2024.

The foundation of this engaging seminar is a simulation game with group work, where students manage a business as if it were a real company, complete with real Key Performance Indicators (KPIs). Participants from various disciplines and countries collaborate in intercultural teams to develop a business plan and marketing strategy for a fictional hotel. The course sessions cover both theoretical concepts and practical applications.

The program combines virtual and in-person components, challenging students to demonstrate their strategic thinking, time management, creativity, and communication skills. Collaboration with international partners adds value to the module and helps student teams enhance their intercultural competencies.

For more information, visit: https://www.ku.de/wfi/infos-fuer-studierende/managementsimulation-im-tourismus