Lecture on the GABEK® method provides insights into qualitative text analysis and urban tourism research

The lecture demonstrated the application of the GABEK® method in the context of an empirical study on urban tourism in Munich. It was based on an online survey of 987 citizens, which included nine open-ended questions in addition to structured questions. The aim was to record individual perspectives on tourism and its impact on urban space.

The focus was on the analysis of qualitative data using the GABEK® system developed by Prof. Zelger. The method enables computer-assisted evaluation, systematization, and visualization of complex text content. By combining linguistic, conceptual, and graphic elements, patterns, semantic relationships, and argumentation structures can be identified in open-ended responses.

Another focus of the presentation was on the use of the GABEK® monitoring system for the systematic observation of developments over longer periods of time. Examples were used to illustrate the procedure, benefits, and fields of application of the method.

In addition, the future role of artificial intelligence in the application of the GABEK® method was presented. Possibilities for increasing efficiency through AI-supported processes were discussed, for example in the pre-structuring of large amounts of text, the extraction of semantic connections, and the graphical preparation of argumentation networks. At the same time, the limits of automation were also identified, particularly in the interpretation of complex statements, the definition of central terms, and the assurance of methodological quality through human judgment.

The methodology presented was discussed with regard to its relevance for research projects in economics, tourism, and society. The combination of qualitative content analysis with structured visualization opens up new approaches to identifying key areas of action and enables the derivation of further questions.

Prof. Zelger's contribution highlighted the applicability of the GABEK® method for exploratory research projects in which people's experiential knowledge can be systematically recorded and used for the development of strategic measures. Further information on the GABEK® method and its application is available at www.gabek.com.